SMA | Local market

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Day-to-Day Partner

French advertisers in finance, beauty, FMCG, and institutional sectors were looking for a Social Ads expert able to integrate as a true team member on a daily basis, with no adaptation time.

Challenge

Provide an operational presence identical to the agency’s internal teams — responsive and autonomous across accounts with very different business logics — while maintaining overall strategic consistency.

Actions

Assignment of dedicated experts in an “extension of team” model, media plan management, daily campaign optimization, reporting, and ongoing strategic recommendations.

Results

Stronger client satisfaction, improved organizational agility, and the establishment of a long-term, scalable operating model.

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